Bradley impact, then and now.
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In 1903 brothers Lynde and Harry Bradley launched an endeavor in Milwaukee that would have a profound impact on both the local community and the American nation for years to come. The Bradley brothers were inventors who began with a $1,000 investment and a strong desire to achieve the American dream. Through ingenuity, hard work, risk taking and compassion, they built a business that eventually became the Allen-Bradley Company, a leading electronic and radio components manufacturer with an international reputation. In 1985, Rockwell International bought Allen-Bradley for $1.65 billion.
The Bradley brothers lived and worked according to several philosophical principles. They believed in the dignity and decency of each person and celebrated both the individual and community. They valued principled individuals who developed grit and self-reliance by taking risks, making the most of educational opportunities, and working hard. They believed in a robust civil society where co-workers and neighbors enjoyed ‘good living’ and supported one another.
The Bradleys believed that the good society is a free society. Only in an environment of political and economic freedom could individuals develop fully their talents, their skills, and their intellects and so contribute to the improvement of the human condition. The brothers were committed to preserving and defending the traditions of representative government and private enterprise that enable the American nation to flourish intellectually and economically.
When Rockwell International acquired Allen-Bradley in 1985, most of the proceeds were dedicated to the Lynde and Harry Bradley Foundation. The Bradley Foundation was created not only to express the Bradley brothers’ gratitude to the Milwaukee community, but also to advance their lifelong intent to preserve an American free enterprise system able to ensure prosperity for generations to come.
Today, Bradley steadfastly upholds the brothers’ donor intent through its vision for a nation invigorated by the principles and institutions that uphold our unalienable rights to life, liberty, and the pursuit of happiness. And its commitment to further this vision by pursuing a mission to restore, strengthen, and protect the principles and institutions of American exceptionalism.