Bradley impact, then and now.
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In 1903 brothers Lynde and Harry Bradley launched an endeavor in Milwaukee that would have a profound impact on both the local community and the American nation for years to come. The Bradley brothers were inventors who began with a $1,000 investment and a strong desire to achieve the American dream. Through ingenuity, hard work, risk taking and compassion, they built a business that eventually became the Allen-Bradley Company, a leading electronic and radio components manufacturer with an international reputation. In 1985, Rockwell International bought Allen-Bradley for $1.65 billion.
Though the Bradley brothers were the technological leaders of their time, it was their distinctive approach to free-market entrepreneurialism that fueled their accomplishments. The Bradleys created jobs for thousands, but also a culture of family that was and remains today unique in the corporate world. They cared deeply about their employees and their community, and fostered a spirit of concern for others through their extraordinary generosity.
The Bradley brothers lived in an era of trust in the American government balanced with an emphasis on self-help. At the core of their vision for the future of community and country was the concept of a free enterprise system driven by self-reliant citizens instilled with a profound concern for the well-being of others. The brothers believed strongly in the dignity and worth of each human being, and in work as the path to individual liberty and happiness. And that while limited government is essential, free enterprise should play a significant role in fostering the nation’s well-being and economic growth. As leaders of business and community, the Bradley brothers were committed to preserving the tradition of free representative government and private enterprise that has enabled America to flourish
intellectually and economically.
When Rockwell International acquired Allen-Bradley in 1985, most of the proceeds were dedicated to the Lynde and Harry Bradley Foundation. The Bradley Foundation was created not only to express the Bradley brothers’ gratitude to the Milwaukee community, but also to advance their lifelong intent to preserve an American free enterprise system able to ensure prosperity for generations to come.
Today, Bradley steadfastly upholds the brothers’ donor intent through its vision for a nation invigorated by the principles and institutions that uphold our unalienable rights to life, liberty, and the pursuit of happiness. And its commitment to further this vision by pursuing a mission to restore, strengthen, and protect the principles and institutions of American exceptionalism.